Hot Wheels x MSCHF “Not Wheels”

Mattel partnered with art and media company MSCHF to create a surprisingly new take on a a Hot Wheels vehicle. Inspired by early 1990s Japanese imports, it has three different wheels, is dented, rusted, and has been not-so-professionaly repaired.   

My team handled naming and copy for the collaboration, resulting in a Brozne Pencil for “Cultural Driver” at The One Club for Creativity.