Billie Eilish x Uno Collab
Billie Eilish designed this UNO Canvas deck featuring colors, symbols and numbers that showcase her artistic aesthetic.
Packaging E-commerce Copy • Licensor Communication • Project Management
Creatable World Product Launch
Developed name, tagline, and editorial identity for first-ever gender-neutral doll line.
Dolls and fashions are numbered, rather than named, so kids feel welcome to create their own characters. Neutral pronouns are used. Language is optimistic and inclusive.
Result: Millions of media impressions; Toy of the Year Finalist; Time Magazine Invention of the Year, 2019
Mattel x MoMA
Established editorial style guide and identity for multi-product collaboration celebrating the MoMA collection through Barbie, Hot Wheels, Magic 8-Ball, Uno and Little People.
Hot Wheels x MSCHF “Not Wheels”
Mattel partnered with art and media company MSCHF to create a surprisingly new take on a a Hot Wheels vehicle. Inspired by early 1990s Japanese imports, it has three different wheels, is dented, rusted, and has been not-so-professionaly repaired.
My team handled naming and copy for the collaboration, resulting in a Brozne Pencil for “Cultural Driver” at The One Club for Creativity.
Barbie Holiday Dolls 2025
Packaging and E-commerce copy for one of Barbie’s most successful offerings and the first ever Ken holiday doll.
