Creatable World Launch
Time Magazine’s 100 Best Inventions of 2019
Toy of the Year Finalist
Millions of Media Impressions
I developed the name, tagline and editorial identity for the first-ever gender-neutral doll line. Neutral pronouns are used; dolls and fashions are numbered, rather than named, so kids feel welcome to create their own characters.
Mattel x MoMA
My team established the editorial style guide and identity for this multi-product collaboration celebrating the MoMA collection through Barbie, Hot Wheels, Magic 8-Ball, Uno and Little People.
Hot Wheels x MSCHF “Not Wheels”
Bronze Pencil for Cultural Driver, The One Club
Mattel partnered with art and media company MSCHF to create a surprisingly new take on a Hot Wheels vehicle. Inspired by early 1990s Japanese imports, it has three different wheels, is dented, rusted and has been not-so-professionaly repaired. My team handled naming and copy for the collaboration.
