Health & Beauty
In house at Revlon, I wrote copy for packaging, product and shade names, as well as marketing communications for Alamy, Ultimta II and Charles of the Ritz brands. Freelance clients in the health and beauty space include Murad, Guthy-Renker and others. I specialize in clear, compelling communication that highlights features and benefits and is tailored to audience needs.
Proactiv direct mail
Murad email blast
Murad email blast
Almay in-store display (name + copy)
Ultima II in-store signage
Youthful Essence direct mail
Youthful Essence direct mail
Almay lip shades