I developed brand voice and product storytelling across skincare and beauty brands—spanning packaging, naming, and in-store communication for brands including Murad, Almay, and Revlon.
Proactiv direct mail
Murad email blast
Almay lip shades
Murad email blast
Almay in-store display (name + copy)
Almay Store Signage
Ultima II in-store signage
Youthful Essence direct mail
Youthful Essence direct mail