Toys
MATCHBOX - Green Initiative Rebrand
When Matchbox made the future of the planet its #1 priority, the entire team jumped into action to create a line focused on “Driving Toward a Better Future.” The team developed toys using more sustainable materials with packaging from FSC-certified paper and other renewable resources. My team took the lead on the tagline, claims guidelines, packaging and e-commerce communications. The results? A lift in sales, millions of press impressions and industry awards.
Barbie Sustainability Campaign
The world’s most famous doll brand started incorporating more earth-friendly materials in products and packaging in 2020. I was part of the messaging and comms team that developed claims, product names, taglines and more.
Additional Toy Projects
Spin & Reveal e-commerce communication
Barbie X Noonoouri - front of package
Barbie x Noonoouri - back of package
Street Sharks product & packaging
Street Sharks - inner package
Barbie Christie repro - front of package
Barbie Christie repro - back of package