TOYS
MATCHBOX - Green Initiative Rebrand
Driving Toward a Better Future
When Matchbox made the future of the planet its #1 priority, the team jumped into action. We developed toys using more sustainable materials with packaging from FSC-certified paper and other renewable resources, and wanted to share out efforts with consumers.
Campaign development • Tagline • Claims guidelines • Packaging & E-commerce Communication
Results: A lift in sales, millions of press impressions, industry awards.
Creatable World
In 2019 Mattel released the world’s first
gender neutral toy line for mass audiences.
I spearheaded all brand communication including name, tagline, product line nomeclature and brand story development.
Featured in Time Magazine’s Best Inventions of 2019.
Barbie Sustainability Campaign
The world’s most famous doll brand started incorporating more earth-friendly materials in products and packaging in 2020. I was part of the messaging and comms team that developed claims, product names, taglines and more.
Spin & Reveal Ecommerce Communication
Hot Wheels Track Set - Name + Coms
Barbie X Noonoouri - Front of Package
Barbie x Noonoouri - Back of Package
Street Sharks Product & Packaging
Street Sharks - Inner Package
Barbie Christie Repro - Front of Package
Barbie Christie Repro - Back of Package